The Dairy Queen Brazier Tradition
Dairy Queen's connection to Illinois and Route 66 starts with founders John Fremont McCullough and his son Bradley, who developed the soft-serve formula in the late 1930s and partnered with Sherb Noble to open the first DQ in Joliet in 1940. The Brazier menu, with its grilled hot dogs and burgers alongside ice cream, was added system-wide in 1957 and helped DQ become a full meal destination rather than just a dessert stop. The Wilmington location reflects this tradition, with a Brazier-style full menu in addition to the famous soft-serve.
The original Joliet store stayed open for fourteen years and is now being interpreted by the Joliet Area Historical Museum as part of broader Route 66 preservation work. JAHM acquired the original building in October 2023 with plans to develop it into a small museum and visitor stop during the 2026 centennial. The Wilmington DQ is therefore a natural pairing for travelers interested in DQ's origin story.
The Blizzard, introduced in 1985, has become the chain's most recognizable product worldwide. The Wilmington location rotates flavors monthly and runs seasonal promotions including a summer S'mores Blizzard, an autumn Pumpkin Pie Blizzard, and a winter Peppermint Hot Cocoa version. Soft-serve cones and dipped cones remain the most ordered item by Route 66 travelers, and the dipped cone in cherry or chocolate is a particular favorite for photographs.
