The 1904 World's Fair Legacy
The Louisiana Purchase Exposition opened in Forest Park on April 30, 1904 and ran for seven months, drawing nearly 20 million visitors and effectively redefining global expositions for the early twentieth century. The fair occupied the entire park and surrounding city blocks, with 1,500 buildings constructed for the event in a style that fairgoers called Beaux-Arts City Beautiful. Most of those buildings were temporary plaster constructions designed to be demolished after the fair, but a handful were built in permanent materials, including the Palace of Fine Arts that is today the Saint Louis Art Museum, the only fair building that remains in active use as it was intended.
The fair introduced an astonishing number of innovations to mass American culture. The ice cream cone was supposedly invented when an ice cream vendor ran out of dishes and a nearby Syrian waffle vendor rolled his waffles into cones. The hamburger appeared in its modern bun-and-patty form. Iced tea was popularized as a relief from the brutal St. Louis summer humidity. Dr Pepper made its national debut. The first hot dog buns appeared. Puffed rice was demonstrated commercially. The first public address with electrical amplification took place at the fair. And the 1904 Summer Olympic Games, the first held in the United States, were embedded into the fair's program and ran across August and September.
The fair's physical legacy in the park is still visible if you know where to look. The Grand Basin and Art Hill, the dramatic landscape feature at the park's western end with the Apotheosis of St. Louis equestrian statue at the top, was the central organizing axis of the 1904 fair. The Forest Park Boathouse and several small bridges remain from fair construction. The World's Fair Pavilion, built in 1909 from contributions raised after the fair, sits at the highest point in the park and is still a popular wedding and event venue. Walking tours led by Missouri History Museum docents trace the fair's footprint and run free every Saturday morning from April through October.
