The 1936 founding and the Dust Bowl years
Ethan "Pop" Hicks founded the restaurant in 1936 — the depth of the Dust Bowl years, ten years after Route 66's 1926 designation, and a moment when most of western Oklahoma was economically devastated by the combination of agricultural collapse and the broader Great Depression. The decision to open a diner in Clinton at that moment was either reckless or visionary depending on perspective; the restaurant survived in part because Route 66 was bringing through a steady trickle of westbound migrant traffic — the same Dust Bowl families that John Steinbeck would chronicle in The Grapes of Wrath three years later.
Pop Hicks's original operating model targeted both the local Clinton regulars and the through-traveler segment. The early menus emphasized hearty, inexpensive, hot meals — biscuits and gravy, fried eggs with country ham, plate lunches with meat and two sides — that worked equally well for a Clinton farmer coming in for breakfast before a day in the fields and for a migrant family stopping briefly during a long westward drive. That dual-audience positioning has remained essentially stable across nine decades.
Pop himself ran the restaurant through the 1940s, 1950s, and 1960s, gradually transitioning to ownership-and-operations continuity through subsequent operators while the Hicks name remained on the building. The restaurant's identity has been continuous enough that long-time Clinton residents can describe a meal at Pop Hicks in 1955 in essentially the same terms as a meal there in 2025 — same counter, same booth layout, similar menu, same unpretentious diner culture.