Rand Elliott and the 2007 architectural concept
POPS 66 Soda Ranch was designed by Oklahoma City architect Rand Elliott, whose firm Elliott + Associates Architects has become one of the most-awarded design practices in the central United States. Elliott's work across Oklahoma is characterized by clean modernist forms, dramatic use of natural light, and a deliberate dialogue with the surrounding landscape — qualities that all show up clearly in the POPS building. The decision to build a self-consciously modern structure on Route 66 was unusual; most new Route 66 development has leaned into nostalgia and vintage signage rather than contemporary architecture.
The building itself is a single-story glass-and-steel pavilion with a dramatic cantilevered canopy extending out over the gas pumps. The canopy is the building's most architecturally significant element — a thin floating plane that appears to hover above the fuel islands without visible support from certain angles. The interior is essentially one open volume with the soda coolers along one long wall, the counter and kitchen on the opposite wall, and casual seating in between. Floor-to-ceiling glass on multiple sides floods the space with natural light during the day and makes the building glow from the inside after dark.
The 66-foot bottle was commissioned as a separate sculptural element from the building itself but designed in coordination with the architecture. The bottle's steel structure is engineered to withstand Oklahoma's substantial wind loads — a non-trivial design challenge given the state's tornado history — and the LED lighting system was custom-programmed for the property. The combination of the modernist building and the iconic bottle has earned POPS multiple architectural awards and substantial press coverage since opening, including features in national architecture publications.