The Eisler family and the operational continuity
The Eisler family ownership has been part of the store's story across its history, though the specific ownership transitions are less important than the operational continuity that has sustained the store. The current operations include the general-merchandise business, the deli (Nelson's Old Riverton Store Deli operates inside, providing prepared sandwiches and meals), the Route 66 souvenir line that the store has developed for the tourist market, and the broader services that small rural communities need from a general store.
Operational continuity is the genuine achievement. Many historic Route 66 businesses have survived as preserved exhibits — buildings that look the part but no longer function as businesses. Eisler Bros is different: the store continuously functions, serves a real customer base, and depends on commercial success rather than heritage-tourism subsidies for survival. The combination of authentic historic character and ongoing commercial viability is rare and worth preserving.
Local residents shop at Eisler Bros for the same reasons they would shop at any small-town general store — groceries, household goods, deli sandwiches, occasional hardware. The Route 66 tourist traffic supplements rather than dominates the customer base. Visitors should understand the store as a working business that welcomes tourists rather than as a tourist attraction that incidentally sells merchandise.
